40. 财务模型示例Market size factsGlobal Market Size
China Share of World Mkt
China Market SizeTarget geography mkt size
Tgt Sgmt as% of Tgt Geogrphy
Target Market SizeTarget Market Size
Share
Revenue
Gross Margin (% of revenue)
Gross Profit
SG&A Expenses
EBITDA (% of revenue)
EBITDA
Depreciation & Amortization
Operating Margin as % of Revenue
Net Operating Profit (EBIT)
Tax Rate Adjustment (as %)
NOPLATCapital Turnover
Invested Capital
ROICNOPLAT
Depreciation & Amortization
New Capital Investment
Cash FlowShare of Revenue Internal
Internal RevenueRevenue per head
H/C
X
=
X
==
X
=
X
=
–
=
=
–
=
=
–
=+
–
=Target MarketIncome StatementCash FlowROICInternal accounting H/CYear Historical Aspiration 19992000200120022003US$ millions
Percent
US$ MillionsUS$ millions
Percent
US$ MillionsUS$ millions
Percent
US$ Millions
Percent
US$ Millions
US$ Millions
Percent
US$ Millions
US$ Millions
Percent
US$ Millions
Percent
US$ MillionsRatio
US$ Millions
PercentUS$ Millions
US$ Millions
US$ Millions
US$ MillionsPercent
US$ MillionsUS$ Millions
# of employeesUnit39
41. 基本财务指标
Source: McKinsey analysis EBITDA 息税折摊前盈利
Earning before interest, tax, depreciation and amortization
EBIT 息前税前盈利
Earning before interest and tax
NOPLAT 税后净营业利润
Net operating profit less adjusted tax
ROIC 投入资本回报率
Return on invested capital40