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1. CHAPTER 3 Customer Service2. Cost trade-offs in Marketing and LogisticsProductOrder processing and information costs Inventory carrying costs Place/customer

1. CHAPTER 17 Measuring and Selling the Value of Logistics2. Options for Measuring ValueCustomer satisfaction Customer value-added (CVA) Total cost analysis Profit

1. CHAPTER 15 Organizing for Effective Logistics2. Traditional Logistics ManagementSales service Channels of distribution Product returns and warrantiesManufactu

1. CHAPTER 14 Global Logistics Strategies2. The Global Logistics Management ProcessaEnvironmental analysis1. What are the unique characteristics of each national

1. CHAPTER 18 Measuring and Selling the Value of Logistics2. Formulate a strategic logistics planDetermine supply chain structure alternatives and evaluateSelect

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1. Executive Human Resource ProgramThe Promise of Performance Management Hay Group Boston 10109-9271-HAYG Lemaire2. The Current Challenge of Performance Managem

1. CHAPTER 6 Inventory Management2. Purposes of InventoryEnables the firm to achieve economics of scale Balances supply and demand Enables specialization in manufa

1. CHAPTER 13 Global Logistics2. Comparison of Domestic and International LogisticsCost Transport mode Inventories Agents Financial risk Cargo risk Government age

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1. 110100101 1001011001100100101 1001101100110110011001 10011100011010011001001 100110011001100101101 10110011001101001 100101001Hewlett-Packard Company Joseph Chiew Customer Relations

1. JAMES R. STOCK  DOUGLAS M. LAMBERTSTRATEGIC LOGISTICS MANAGEMENTFOURTH EDITION2. CHAPTER 1 Logistics’ Role in the Economy and the Organization<

1. 2 项目可行性研究 2.1可行性研究的作用 2.2可行性研究的基本内容 2.3可行性研究报告的编写 2. 2.1可行性研究的作用 2.1.1可行性研究的阶段划分 2.1.2可行性研究的依据 2.1.3可行性研究的作用3. 2.1.1可行性研究的阶段划分 （1）定

1. CHAPTER 2 Supply Chain Management2. Supply Chain ManagementThe integration of key business processes from end user through original suppliers, that provides pro

1. CHAPTER 16 Financial Control of Logistics Performance2. Questions Accounting System Must be Capable of AnsweringHow do logistics costs affect contribution by p

1. CHAPTER 9 Decision Strategies in Transportation2. Areas in the Supply Chain Affected by TransportationSource: Adapted from The Emergence of Third Party Logisti

1. CHAPTER 12 Procurement2. Four Buying SituationsRoutine order Procedural problem Performance problem Political problem3. Cost trade-offs to

1. 企业卓越管理——ISO9000获证后提高管理有效性的途径: 六西格玛管理 2. 企业卓越管理ISO9001:2000 质量管理原则 管理的有效性 六西格玛管理 3. 企业卓越管理ISO9001:2000

1. 陈劲 2001-3-30 创新管理对经典企业管理理论的挑战 2. 低成本 性能 服务 快速适应市场经济竞争优势的来源 3. 低成本 性能 服务 快速适应市场产品创新 流程创新 工艺创新 构架创新

1. *《营销管理》 版权所有——汪涛*《市场营销管理》武 汉 大 学 商 学 院 工商管理博士 汪 涛 副 教 授 2. *《营销管理》 版权所有——汪涛*第一讲 如何全面认识市场营销从三个层面来认识市场营销