THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Corporate Design Guideline 集团设计标准
Code 序号： OHSMMCS002
Objectives目：At the end of this session each trainee will be able to fully understand Starwood and St Regis corporate guideline
培训结束学员掌握喜达屋瑞吉设计标准
Standard标准： See Attached 参见附件
Resources培训器材： Whiteboard Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Group Discussion
组讨
Lecture 讲座式
Review Collateral production & Advertisement insertion
Ask why the corporate standard is to be followed
回顾宣传品制作刊登广告部分容提问什遵循集团标准
a Delivering a consistent Brand message
Like Home to A Certain World？
公众传递条统品牌消息
譬 您世外家？
b Delivering a consistent Brand image
Instead of confusing customers
体现统品牌形象混淆视听淡品牌顾客心目中形象
c Being a professional the artist must follow the standard required instead of creating his own at will
作名专业美工应该遵循定标准发挥
Go through procedure one by one 逐条讲解程序
1 The Artist will obtain a copy of Corporate Design Guidelines from the MarCom Manager
美工公关部理获份集团设计标准复印件
10 min
10 分钟
20 min
20 分钟
2 Study carefully and familiarize with the guidelines Pay special attention to
a Logo
b Font
c Color Scheme
d Tagline
e Spacing
f Paper specification
g Overall requirement
仔细阅读熟悉标准容请标准中部分予特重视：
a 标识
b 字体
c 色标
d 口号语
e 字间距
f 纸张求
g 总体求
3 It is of importance to be familiar with Chinese & English version
Because sometimes there is variation between original English version and literal Chinese translation
熟悉解中英文两版标准重
时原版英文中文字面翻译意思差
4 Refer to the MarCom Manager if confusion arises
Especially when Chinese version is not available
果清楚方咨询公关部理
尤没中文版标准时
Ask trainee what are to be considered carefully when reading a corporate standard
问学员阅读集团标准时应尤注意什？
Summary with emphasis on the specification of standards
总结时重点放标准具体求
10 min
10 分钟
10 min
10 分钟
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《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Corporate Design Guideline 集团设计标准
Code 序号： OHSMMCS002
Objectives目：At the end of this session each trainee will be able to fully understand Starwood and St Regis corporate guideline
培训结束学员掌握喜达屋瑞吉设计标准
Standard标准： See Attached 参见附件
Resources培训器材： Whiteboard Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Group Discussion
组讨
Lecture 讲座式
Review Collateral production & Advertisement insertion
Ask why the corporate standard is to be followed
回顾宣传品制作刊登广告部分容提问什遵循集团标准
a Delivering a consistent Brand message
Like Home to A Certain World？
公众传递条统品牌消息
譬 您世外家？
b Delivering a consistent Brand image
Instead of confusing customers
体现统品牌形象混淆视听淡品牌顾客心目中形象
c Being a professional the artist must follow the standard required instead of creating his own at will
作名专业美工应该遵循定标准发挥
Go through procedure one by one 逐条讲解程序
1 The Artist will obtain a copy of Corporate Design Guidelines from the MarCom Manager
美工公关部理获份集团设计标准复印件
10 min
10 分钟
20 min
20 分钟
2 Study carefully and familiarize with the guidelines Pay special attention to
a Logo
b Font
c Color Scheme
d Tagline
e Spacing
f Paper specification
g Overall requirement
仔细阅读熟悉标准容请标准中部分予特重视：
a 标识
b 字体
c 色标
d 口号语
e 字间距
f 纸张求
g 总体求
3 It is of importance to be familiar with Chinese & English version
Because sometimes there is variation between original English version and literal Chinese translation
熟悉解中英文两版标准重
时原版英文中文字面翻译意思差
4 Refer to the MarCom Manager if confusion arises
Especially when Chinese version is not available
果清楚方咨询公关部理
尤没中文版标准时
Ask trainee what are to be considered carefully when reading a corporate standard
问学员阅读集团标准时应尤注意什？
Summary with emphasis on the specification of standards
总结时重点放标准具体求
10 min
10 分钟
10 min
10 分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
