电子商务英语6
- 1. Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of a letter of counter-offers
- 2. Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing skill s of a letter of counter-offers □ useful sentences for counter-offers By the end of this lesson, you should be able to □ know how the credit card captured America. □ know the history of the credit card in merica □ know the different credit cards and different banks in America
- 3. How the Credit Card Captured America Abstract: This article introduces the history of the credit card in America and prescribes the features of the different credit cards and different banks in America. Key words: America; credit card; bank
- 4. New Wordsproliferation n 激增；扩散 platinum n. 铂；白金 spawn v. 产卵；大量生育 rumor n.;v. 谣言；传闻 spree n.; v. 狂欢; 狂饮; 无节制的狂热行为summonv. 召集；振作；唤起
- 5. helicopter n.; v.直升飞机；用直升飞机运送 Sahara n. 撒哈拉（大沙漠） vehemently ad. 猛烈地；热烈地 deny v. 否认；拒绝；克制 gasoline n. （美）汽油 dispute v. 争论；对---提出质疑 ubiquitous a. （同时）普遍存在的；无处不在的 embarrass v. 使为难；使负债
- 6. Sentence Explanations 1.Bankers from all over the country descended on its California headquarters to learn the secret of its success --- so many that in 1966 Bank Americard, today known as Visa, began forming alliances with banks outside the state. 全国各地银行家们蜂拥而至，到该行加州总部学习成功的秘诀。——前来取经的银行家们人数如此之多，以至使美洲银行卡——现在叫维萨卡——能在1966年开始与加州之外的银行实行联营。 so …that 如此…以至…; many指的是bankers。
- 7. 2.After scooping up 1.3 million more "Everything Card" holders from what was then First National City Bank, Master Charge---today's Master Card --- became for a while the biggest bank card in the country. 从当时的花旗银行一下子挖走了130多万个“万事卡”持卡人之后，万用支付卡---现在叫做万用卡---曾一度成为全国发行量最大的银行信用卡。 First National City Bank 花旗银行; Master Charge万用支付卡。what was then First National City Bank, what 引起的名词从句做介词from 的宾语。
- 8. Skill TrainingBusiness Letter Writing (IV) Letters of Counter-offers Abdulla Samih ‑ Co., 659 Saleem Road Karachi Pakistan 25 November, 2003. China National Import Export Corp. Shanghai Branch Shanghai, China. Dear Sirs,
- 9. Re: Forever Brand Bicycles We thank you for your letter of 19th November quoting us for the captioned Bicycles. While appreciating the quality of your bicycles, we find your prices are too high to be acceptable. May we refer you to S/C No. 89 SP ---7542 against which we booked with you 1,000 Bicycles of the same brand at the prices about 10% lower than those you now quote us. Ever since then the prices of raw materials have dropped considerably and the retail prices of your Bicycles here have also fallen by 5%. To accept your present quotation would mean a heavy loss to us, not to speak of profit.
- 10. We would, however, very much like to place further orders with you of you could bring down your prices at least by 15%. Otherwise we can only switch our requirements to other suppliers. It is hoped that you would seriously take this matter into consideration and let us have your reply soon. Yours faithfully, (signed) Abdulla Samih & Co.
- 11. Useful Sentences 1.While appreciating the quality of your bicycles, we find your prices are too high to be acceptable. 2.We regret very much to inform you that we cannot avail ourselves of your offer because our users have temporarily suspended the purchase. However, if there is any demand for your products we will not hesitate to revert to the matter.
- 12. 3.While thanking you for your offer of yesterday, we regret being unable to work on it, as the time of delivery is too distant. In our letter of enquiry, we have stated that time of delivery is of utmost importance. 4.We regret to say that your offer is not in the least encouraging. There is a big difference between your prices and those of your competitors. We have been doing business with you for many years and hope that you will quote us your rock-bottom price against our future enquiries; otherwise we can have no alternative but to place our orders elsewhere.
- 13. 5. Much to our regret, we are unable to entertain your offer because the specifications you quoted do not meet our clients' requirements. If you are in a position to supply the goods of such specifications as given in our enquiry sheet, we will get in touch with our buyers again.
- 14. Reading Materials (A)Ways to Get Your Money Back Abstract: This article introduces some ways to get your money back or get action on your complaints. Key words: store; product's manufac-turer; ways of complaint
- 15. Reading Materials (B)What People Are in the Market for? Abstract: The article tells of the first rule of marketing that people don't buy products (or services), they buy solutions to problems. If you forget this, you leave yourself vulnerable to others who have not. Key words: needs; purchase; rules of marketing 返 回
