电子商务英语9
- 1. Key point: useful terms and definitions of e-commerce Difficult points: prescribing the features of an organization and products
- 2. Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □writing a brief introduction to an organization or products □ useful words and sentences By the end of this lesson, you should be able to □summarize the article Internet Site Agrees to Settle FTC Charges of Deceptively Collecting Personal Information in Agency’s First Internet Privacy Case □prescribe the features of an organization and products
- 3. The First FTC Case Involving Internet Privacy
- 4. Abstract: GeoCities, one of the most popular sites on the World Wide Web, has agreed to settle Federal Trade Commission charges that it misrepresented the purposes for which it was collecting personal identifying information from children and adults. This is the first FTC case involving Internet privacy. The commission establishes strong mechanisms for protecting consumers' privacy online. Key words: GeoCities; FTC; Internet privacy case; personal information
- 5. New Wordsdeceptively Ad. 骗人地；靠不住地；误导地 prohibit v. 禁止 allege v. 断言；宣称（尤指在提不出证明的情况下） misrepresent v. 错误地想象出 optional a. 可任意选择的；随意的 misled v. mislead 的过去式和过去分词，误导
- 6. implement n. 工具 mandatory a. 命令的 enforcement n. 执行；强制 violation n. 违反 affirmatively Ad. 肯定地 solicitation n. 恳求 misrepresent v. 不如实地叙述或说明；不称职地代表 sponsorship n. 发起；主办；倡议
- 7. Sentence Explanations 1.Under the settlement, GeoCities has agreed to post on its site a clear and prominent Privacy Notice, telling consumers what information is being collected and for what purpose, to whom it will be disclosed, and how consumers can access and remove the information. 在这种安排下, GeoCities同意在它的网站上张贴一则清晰并显著的隐私通告,告诉消费者什么样的信息可以收集，为了什么目的而收集，这些信息可以提供给什么人，以及消费者怎样才能进入和转移这种信息。 telling 引起的现在分词短语做状语，修饰谓语has agreed，表示伴随动作。由连接代词、连接副词 what、whom、how 引起的名词从句做telling的直接宾语。
- 8. 2.The FTC's complaint alleges that GeoCities misrepresented that the personal identifying information it collected through the membership application form was used only to provide members the specific advertising offers and products or services they requested, and that the "optional" information (education level, income, marital status, occupation, and interests) would not be released to anyone without the member's permission.
- 9. 联邦贸易委员会的抱怨称GeoCities错误地想象通过会员申请表所收集来的私人身份信息仅用于向会员提供特殊的信息发布，发布他们所需要的产品或服务。并且这些可任意选择的信息（教育层次、收入、婚姻状况、职业以及兴趣爱好）不经会员许可不得对外泄露。 这是一个复合句。主句The FTC's complaint alleges that…中that引起一个名词从句做alleges的宾语。在这个宾语从句中有两个由that引起的并列的名词从句做misrepresented的宾语。
- 10. Skill TrainingBrief Introduction Brief Introduction 简介，英文又称为Short Guide。简介是就某个事物、产品、事件以及组织机构的一种概括性记述。要求内容真实客观，文字简明扼要，朴实无华。 简介这种文体与以后要讲的广告文体都是向读者传达信息，并在所传达信息的内容上有相同之处。但广告更注重商业效果，利用各种修辞手段，说服、煽动读者认同广告内容并采取行动加以响应。所以广告的结构一般包括：标题、正文、随文和口号。而简介在内容上仅是对所介绍的事物、产品、机构等做概括的客观陈述，或详细的描述。让读者了解它的内容，并不一定劝说读者做出响应。简介的结构主要包括标题和正文两个基本点部分。
- 11. Birmingham: a European City in the Heart of England Located in the Heart of England, Birmingham is the United Kingdom's second city, with a cosmopolitan population of over three million. Historically. Birmingham's prosperity and growth were associated with the Industrial Revolution in the nineteenth century. Today. Birmingham remains an important commercial and manufacturing city,
- 12. but its industrial heritage is complemented by all the cultural, sporting and leisure opportunities you would expect of a major European city. Whether you are traveling by air, road or rail, Birmingham is easily accessible. Many of our international students take advantage of the excellent flight connections from Amsterdam. Paris and Frankfurt to travel direct to Birmingham Inter- national Airport from all over the world. London is just 100 minutes away by train, and major tourist attractions, such as Shakespeare's Stratford- upon-Avon, are close at hand.
- 13. University of Surrey Profile Established by Royal Charter in 1966, the University of Surrey has a teaching tradition and research standing out of proportion to its age and comparatively small size. Its undergraduate courses are designed to meet the UK national need for able, well-trained graduates to take responsible roles in industry, commerce or their chosen profession —a need reflected worldwide.
- 14. A strong focus on relevant and innovative research and teaching programmers, wide-ranging professional/industrial links and interaction with research institutions worldwide have established Surrey's reputation as an international university. There are currently some 7.000 full-time students at the University of Surrey, in subject areas within Engineering, Science. Business/Management. Social Sciences, Health/Medical Sciences and Performing Arts. About 15% of these are from overseas, 112 countries currently being represented amongst its student body. Surrey is consistently in the top three UK universities in its annual employment record.
- 15. Facilities The University of Surrey has modern specialist laboratories, studios and equipment together with a well-stocked library and a large computer unit. Lectures take place in central lecture theatre blocks, all with modern audio-visual aids. The Students' Union organizes a wide range of recreational, sporting, social, cultural and hobby societies in its centrally located building. On the University site are a bank, launderette, hairdresser and several shops. Close by are a well-equipped sports hall and a large outdoor playing field area.
- 16. Accommodation and Welfare Several residential courts exist on the University campus, with quiet, single study-bedrooms. A further self-catering residential complex is situated some two miles away. All single international students are offered University accommodation throughout the normal duration of their courses. The courts have kitchen areas, so students can cater for themselves or take advantage of the many restaurants and snack bars throughout the campus. Well-developed student support services exist, including English Language Institute.
- 17. Welfare, Health and Counseling Services, a Careers Service and an International Office which can assist with problems particular to the international community. Location Surrey is a small, modern university with a beautiful campus on a hill overlooking Guildford, the attractive county town of Surrey, just 30 miles south west of London. There are fast road and rail links with London. Surrey is a beautiful place to live and study, but close to the capital city, and within easy reach of many places of interest.
- 18. 阅读以上两个范例可以看出，简介的标题一般直接点题，朴实无华。如果是某个公司的简介，通常包含该机构的性质、历史、规模、地理位置、经营范围、商品特点、经营理念等等。英文表述多用简单句，谓语动词也多是最常见的、最基本的词汇。如：Located in the Heart of England, Birmingham is the United Kingdom's second city, with a cosmopolitan population of over three million. Historically. 该句就是一个最简单的主语+系动词+表语的句型。在这个句型的前面有一个分词短语，在这个句型的后面有一个介词短语，合在一起，就将这个城市的地理位置、规模、人口等等内容表述出来。
- 19. Useful Words and Sentences 1. 有关企业的性质 □ Our company is a enterprise. 本公司是一家国有企业（集体、乡镇、街办、校办、院办、私营、股份制） state-owned national collective township neighborhood school-operated college-operated university-operated private joint stock system
- 20. □ Our company is a joint venture. 本公司是一家 企业。（中美、中英、中澳、中日、津港、津台） Sino-foreign Sino-American Sino-British Sino-Australian Sino-Japanese Tianjin-Hongkong’s Tianjin-Taiwan’s □ Our company is an enterprise solely owned by investor. 本公司是一个 商独资企业。（美、德、法） foreign American German French
- 21. 2.有关部门企业的经营范围 □XXX Company is a state-owned enterprise specializing in . XXX公司是一家国营企业，专营 。（皮革制品、土特产品、日用工业品） household electrical appliances leather garment daily use industrial goods local specialty □The company deals in the import and export of . 该公司经营 （床上用品、工艺品、保健品）进出口业务。 glass ware bed clothes arts and crafts health products
- 22. 3.有关产品性能和特点的介绍soft and light 轻揉松软 neither too hard nor too soft 软硬适中 comfortable and easy to wear 穿着舒适轻便 high purity 高纯度 crease- resistance 防皱 drip-dry 快干 high resilience 富有弹性 good heat preservation 保温性好 extremely efficient in resisting heat 耐热性强
- 23. low noise level 低噪音 low power consumption 耗电省 economy and durability 经济耐用 long performance life/ durable in use/ durable service 经久耐用 reliable/ dependable performance 性能可靠 easy to use 使用方便 easy and simple to handle 操作简便 simple in operation and maintenance 易于操作和保养 convenient to cook 烹制简便 cool in summer and warm in winter 冬暖夏凉 fine (in) workmanship 做工精细 exquisite traditional art 传统工艺
- 24. Reading Materials Global Motors Abstract: The article introduces the new "one GM" strategy. Go global or get slammed. GM is putting the pieces together, tapping the engineering, manufacturing and distribution resources of its global partners. Key words: Global Motors; GM's global alliances; the new "one GM" strategy 返 回
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