8. **
“孙子曰:兵者,国之大事也。死生之地,存亡之道,不可不察也。”Joel Ross and Michael Kami“Quote”“Without a strategy the organization is like a ship without a rudder, going around in circles.”
16. **企业战略管理的三个关键问题1. Where are we now -- what is our situation?
2. Where do we want to go?
Business(es) we want to be in and market positions we want to stake out
Buyer needs and groups we want to serve
Outcomes we want to achieve
3. How will we get there?
160. **7.2 Strategic Alliances the old adage ‛If you can’t beat ‛em, join ‛em,’ is being replaced by ‛Join ‛em and youcan’t be beat.’ Jim Kelly,CEO at UPS