9. 原则3:用字要精确简单-打破罕用字,长篇大论必能显示高深学问的迷思确定缩写是常用易懂的,否则先用全衔避免混淆
F/A French Airline
Financial Assistance
Finished Artwork
i.e. means "that is"
e.g. means "for example"
Re means "in the matter of"律师用语,不必用
Monday and/or Tuesday是官僚的文字,不必用。意思是周一或周二,或周一周二两天。
表格用%但书面用Percent
内部用O&M,对外用Ogilvy & Mather
请用Ogilvy & Mather Toronto
不用Ogilvy & Mather Canada
用$5,000不用$5M
用$5million不用$5MM
26. Most Common ErrorsAny question please contact us.
If you have any questions please contact us.
We will add message of anti-plaque.
We will add anti-plaque message.
I will tell after confirm by Client.
I will inform you after confirmation by Client/ after Client’s confirmation.
27. Most Common ErrorsReplying to your fax of…
In reply to your fax of…
In response to
In reply to
Coke ranks first in CSD category, second is canned coffee.
Coke ranks first in CSD category, followed by canned coffee.
Coke ranks first in CSD category, while canned coffee ranks second.
28. Most Common ErrorsAgency discussed the 1990 advertising w/Client. Conclusion as follow:
…Conclusions were reached as follows:
…The conclusion of the discussion are as follows:
…The following conclusions were reached:
…After both parties’ discussion, conclusions were reached as follows:
…is scheduled to launch/air in the end of March.
…at the end of March
(Many people put punctuation marks outside quotation marks, too.)
29. Most Common ErrorsGet the preposition right
On March 15th
In the year end
At the beginning
In the mid of June
During the launch period
Client informed that
Client informed agency that
Client stated that
Client accepted
Client approved
Client required that
Client requested
Client advised to
Client advised agency to