摘 : 市场营销企业体现重性特殊性确立市场营销员薪酬设计重位置
文薪酬概念影响素总体述出发营销员特性特征进行剖析营销员薪酬设计重性阐述总结纳市场营销员薪酬设计关键素
通类企业市场营销员薪酬模式调查分析发现存三种典型薪酬模式:日资企业代表高稳定性薪酬模式欧美企业代表绩效调性薪酬模式国中企业代表高弹性薪酬模式三种模式长处足处
文认:根营销员力职位设计相匹配薪酬模式层次营销员进行细分合理运述三种典型模式发挥优点避缺点辅建立科学绩效考核标准薪酬理体系达实合适济求充分体现公正公竞争效化原限度调动营销员积极性稳定优秀营销员激励营销员企业创造利润价值
关键词 薪酬体系 高稳定性 高弹性 调性 Abstract We find that salary design for salesman is very important because of importance and particularity of market at the enterprise This text proceed from general treatise about the salary concept and affection factor analyses the especial characteristic of salesman and expatiates on importance of the salary design for salesman sums up the key factors of salesman’s salary design After investigating various enterprises we found that there are three typical modes the first is the high stability salary mode that’s often used by the Japanese joint venture the second is the concordance salary mode that’s often used by the European or American joint venture the third is the high elasticity salary mode that’s often used by many local small enterprises Three typical modes have their advantages and disadvantages This text thinks that salesman will do their best to create the biggest profits if we design the suitable salesman’s salary mode according to the ability and position fractionize the salesmen use three typical modes reasonably develop advantages and avoid disadvantages establish the scientific assess method and salary management system attain the results of practicability and economy represent the principle of equity and fair competition
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