海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务:Collateral Production 制作宣传品
Code 序号: OHSMMCD201
Objectives目:At the end of this session each trainee will be able to fully understand the procedures of collateral production
培训结束学员掌握制作宣传品程序点
Standard标准: See Attached 参见附件
Resources培训器材: Whiteboard and Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Circulate Rack Brochure
传阅宣传品
Group Discussion
组讨
Rack Brochure is a powerful tool for salesperson to sell hotel facility and service And the collateral production involves concerted effort throughout the Sales & Marketing department and Purchasing Dept
宣传册销售员推销饭店服务设施时强力工具制作宣传品时涉整营业部参采购部协助
Ask trainee to study brochure and tell what specifications and standards that it indicates
求学员研究宣传册说出册子体现什样具体标准规格
a Logo corporate and property logo
b Tagline – Home to a Certain World
c House color
d Tagline Translation
e Font of logo tagline and its translation
a 标识 集团饭店标识
b 口号 Who's Taking Care of You
c 饭店色标
d 口号翻译 – 您世外家?
e 标识口号翻译字体
The collateral will also carry a code indicating the date of production and MC manager's name
宣传册会带代码表明制作时间公关部理姓名
5 min
5 分钟
15 min
15 分钟
Go through procedures 1 4
详细讲解程序第14条
Because it involves payment we need to raise Purchasing request And if not familiar with supplier qualification it is recommended that we get Purchasing associate to evaluate
制作宣传品付款关需提交采购单果熟悉供应商资信度采购部员工评估
Go through procedures 5 10
详细讲解程序第510条
For the sake of easy reference a code is to be assigned to the collateral like everybody has his own ID code
便查找宣传品分配代码象身分证号码样
a Month and Year of print
b Collateral Type
c Quantity
d Initial of MarCom Manager's name
a 印刷年月
b 宣传品类型
c 数量
d 公关部理姓名缩写
Question
What are the major factors to be considered in collateral production
制作宣传品时着重考虑素?
Summary with emphasis on review of brochure specifications
总结时重点放宣传品规格标准
12 min
12 分钟
15 min
15 分钟
10 min
10 分钟
10 min
10 分钟
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