上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MCR-D201 Collateral Production


    THE ST REGIS SHANHGHAI
    海瑞吉红塔酒店
    TRAINING ACTIVITY OUTLINE
    培训活动纲

    Task 务:Collateral Production 制作宣传品

    Code 序号: OHSMMCD201

    Objectives目:At the end of this session each trainee will be able to fully understand the procedures of collateral production
    培训结束学员掌握制作宣传品程序点


    Standard标准: See Attached 参见附件

    Resources培训器材: Whiteboard and Mark Pen
    白板马克笔

    Method
    培训方式
    Training Steps
    培训步骤
    Time
    时间
    Circulate Rack Brochure
    传阅宣传品





    Group Discussion
    组讨


















    Rack Brochure is a powerful tool for salesperson to sell hotel facility and service And the collateral production involves concerted effort throughout the Sales & Marketing department and Purchasing Dept
    宣传册销售员推销饭店服务设施时强力工具制作宣传品时涉整营业部参采购部协助

    Ask trainee to study brochure and tell what specifications and standards that it indicates
    求学员研究宣传册说出册子体现什样具体标准规格
    a Logo corporate and property logo
    b Tagline – Home to a Certain World
    c House color
    d Tagline Translation
    e Font of logo tagline and its translation

    a 标识 集团饭店标识
    b 口号 Who's Taking Care of You
    c 饭店色标
    d 口号翻译 – 您世外家?
    e 标识口号翻译字体

    The collateral will also carry a code indicating the date of production and MC manager's name
    宣传册会带代码表明制作时间公关部理姓名
    5 min
    5 分钟







    15 min
    15 分钟







































    Go through procedures 1 4
    详细讲解程序第14条

    Because it involves payment we need to raise Purchasing request And if not familiar with supplier qualification it is recommended that we get Purchasing associate to evaluate
    制作宣传品付款关需提交采购单果熟悉供应商资信度采购部员工评估

    Go through procedures 5 10
    详细讲解程序第510条

    For the sake of easy reference a code is to be assigned to the collateral like everybody has his own ID code
    便查找宣传品分配代码象身分证号码样

    a Month and Year of print
    b Collateral Type
    c Quantity
    d Initial of MarCom Manager's name

    a 印刷年月
    b 宣传品类型
    c 数量
    d 公关部理姓名缩写

    Question

    What are the major factors to be considered in collateral production
    制作宣传品时着重考虑素?


    Summary with emphasis on review of brochure specifications

    总结时重点放宣传品规格标准









    12 min
    12 分钟








    15 min
    15 分钟
















    10 min
    10 分钟








    10 min
    10 分钟











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