THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务： Monthly Press Luncheon 月度媒体员午餐会
Code 序号：OHSMMCC012
Objectives目：At the end of this session each trainee will be able to know how to conduct monthly press luncheon professionally and efficiently
课程结束学员够掌握样专业高效组织月度媒体员午餐会
Standard标准：1 The Marketing Communications Manager will organise the Press Luncheon on monthly basis
公关部理月组织次媒体员午餐会
2 Press Luncheon is to be organised with proper planning and careful selection of invitees
举行午餐会前应做充分准备邀请相关媒体员
3 Each attendant will be provided with the most recent brochures
会者收新宣传资料
4 The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event or function in the city
仔细选择午宴日期便受邀媒体工作员参加避免活动突
5 The Policy & Procedures of Entertainment applies
应遵守宴请程序
Resources培训器材：Whiteboard with mark pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Buzz
集思广益
Introduce briefly on what is the monthly press luncheon and discuss the preparation for luncheon with dividing the trainees into 2 group
简介绍什月度媒体员午餐会学员分成两组讨需什准备工作
20Minutes
20分钟
Ask trainees to explain their opinion on whiteboard respectively
学员白板分解释
State the objective and standard for this session
陈述节课目标准
20Minutes
20分钟
Demonstrate the following steps
演列步骤
1 The MarCom Manager will submit a name list of attendants to the Director of Sales & Marketing 10 days prior to the Press Conference
举行午餐会议10天前公关部理应宴请媒体工作名单交市场总监批准
2 Upon approval the MarCom Manager will send out invitation letter 5 days prior to the Press Conference 名单批准公关部理举行宴请前5天媒体员发出邀请函
3 Invitation letter will state
a Date & Time
b Place ballroom name
c Date of reply
邀请函应包括容：
a 日期时间
b 点宴会厅名称
c 回复日期
4 The MarCom Coordinator will follow up with confirmation of attendance 4 days prior to the Press Conference
公关部助理举行午餐会4天前确认媒体工作员参加数
5 The MarCom Coordinator will make reservations at the outlets and advise the outlet manager of the entertained party
公关部助理预订餐厅通知餐厅理
6 The MarCom Manager will update all departments concerned any revision and amendments from time to time
公关部理相关部门配合时通知基午宴新情况
7 If necessary the MarCom Coordinator will call the attendants to check if pickup service is required
果需话公关部助理应受邀者确认否需接车服务
8 The General Manager Director of Sales & Marketing and the MarCom Manager will meet and greet every attendant upon arrival
9 总理市场销售总监公关部理亲迎接问候受邀媒体员
10 MarCom Coordinator will advise the outlet manager upon guest arrival
公关部助理受邀媒体士达时通知餐厅理
11 The consumption of food and beverage will be in line with Entertainment Policy and similar policy issued by Financial Controller
餐饮消耗量宴请政策财务总监签发相关规定
30Minutes
30分钟
12 The MarCom Manager will seek feedback and comments on
a Hotel service and facility
b Recent Promotion
c Competition
d Latest trend in local media
公关部理负责收集反馈建议：
a 饭店服务水设施
b 新促销活动
c 竞争手活动
d 媒体新动态
13 The MarCom Manager will see the guest off on departure
公关部理午宴亲送媒体士离店
Summary and test
总结测验
What department should be concerned for conducting the monthly press luncheon
举行招媒体午餐应部门联系？
What items should be paid attention to
举行午宴应注意？
10Minutes
10分钟
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务： Monthly Press Luncheon 月度媒体员午餐会
Code 序号：OHSMMCC012
Objectives目：At the end of this session each trainee will be able to know how to conduct monthly press luncheon professionally and efficiently
课程结束学员够掌握样专业高效组织月度媒体员午餐会
Standard标准：1 The Marketing Communications Manager will organise the Press Luncheon on monthly basis
公关部理月组织次媒体员午餐会
2 Press Luncheon is to be organised with proper planning and careful selection of invitees
举行午餐会前应做充分准备邀请相关媒体员
3 Each attendant will be provided with the most recent brochures
会者收新宣传资料
4 The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event or function in the city
仔细选择午宴日期便受邀媒体工作员参加避免活动突
5 The Policy & Procedures of Entertainment applies
应遵守宴请程序
Resources培训器材：Whiteboard with mark pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Buzz
集思广益
Introduce briefly on what is the monthly press luncheon and discuss the preparation for luncheon with dividing the trainees into 2 group
简介绍什月度媒体员午餐会学员分成两组讨需什准备工作
20Minutes
20分钟
Ask trainees to explain their opinion on whiteboard respectively
学员白板分解释
State the objective and standard for this session
陈述节课目标准
20Minutes
20分钟
Demonstrate the following steps
演列步骤
1 The MarCom Manager will submit a name list of attendants to the Director of Sales & Marketing 10 days prior to the Press Conference
举行午餐会议10天前公关部理应宴请媒体工作名单交市场总监批准
2 Upon approval the MarCom Manager will send out invitation letter 5 days prior to the Press Conference 名单批准公关部理举行宴请前5天媒体员发出邀请函
3 Invitation letter will state
a Date & Time
b Place ballroom name
c Date of reply
邀请函应包括容：
a 日期时间
b 点宴会厅名称
c 回复日期
4 The MarCom Coordinator will follow up with confirmation of attendance 4 days prior to the Press Conference
公关部助理举行午餐会4天前确认媒体工作员参加数
5 The MarCom Coordinator will make reservations at the outlets and advise the outlet manager of the entertained party
公关部助理预订餐厅通知餐厅理
6 The MarCom Manager will update all departments concerned any revision and amendments from time to time
公关部理相关部门配合时通知基午宴新情况
7 If necessary the MarCom Coordinator will call the attendants to check if pickup service is required
果需话公关部助理应受邀者确认否需接车服务
8 The General Manager Director of Sales & Marketing and the MarCom Manager will meet and greet every attendant upon arrival
9 总理市场销售总监公关部理亲迎接问候受邀媒体员
10 MarCom Coordinator will advise the outlet manager upon guest arrival
公关部助理受邀媒体士达时通知餐厅理
11 The consumption of food and beverage will be in line with Entertainment Policy and similar policy issued by Financial Controller
餐饮消耗量宴请政策财务总监签发相关规定
30Minutes
30分钟
12 The MarCom Manager will seek feedback and comments on
a Hotel service and facility
b Recent Promotion
c Competition
d Latest trend in local media
公关部理负责收集反馈建议：
a 饭店服务水设施
b 新促销活动
c 竞争手活动
d 媒体新动态
13 The MarCom Manager will see the guest off on departure
公关部理午宴亲送媒体士离店
Summary and test
总结测验
What department should be concerned for conducting the monthly press luncheon
举行招媒体午餐应部门联系？
What items should be paid attention to
举行午宴应注意？
10Minutes
10分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
