沈阳丽喜登饭店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task Daily Sales Briefing
务: 日销售会议
Code 序号: OHSMRMD002
Objectives At the end of this session each trainee will be able to provide a highly
Focused approach to the day to day selling and sales planning for each
Individual sales associate
目标: 课程结束学员够集中精力做日销售工作制订
销售计划
Standard: The DOSM or deputy will conduct daily sales briefing every working day
The daily sales briefing will last no more than half an hour
All sales associates will attend the briefing and a representative from
Rooms Division and Food & Beverage Department will be invited to
participate
标准: 市场销售总监代理持日销售会议会议会超半时
销售部员工必须参加会议房务部餐饮部派代参加
Resources: Whiteboard Flip Chart Sales call reports form competitor information
form
培训器材: 白板翻转展示板销售报告表格 竞争手信息表
Method
培训方式
Training Steps
培训步骤
Time
时间
Ice break
破僵局
Introduction
介绍
Raise interests
提高兴趣
Lecture
讲解
Explanation and demonstration
解释展示
Contents
容
Exercise
Role play
练角色扮演
Summary
总结
Music Loud and the trainer in uniform of sales manager standing straightly and smile
声音乐训导师着销售理服装微笑着站学员面前
Selfintroduction and give a warm welcome
介绍学员表示欢迎
Question to test the trainee’s level
提问学员测试水准
Does anyone attend the sales briefing
谁参加销售会议?
WIFM
中学什?
we know our competitor and us each other we will lead that market we will win in every target
知知彼百战百胜
This course should divided in two parts
课程分两部分:
What is we need prepared before sales briefing
销售会议前需准备什?
What should we follow up after sales briefing
会议结束需进事情?
All standard & procedure be written in the flipchart and showing to trainees
标准程序写白板展示学员
Explain the S&P item by item
(refer to S&P)
逐条解释标准程序(参标准 程序)
showing the sales call reports and competitor information form at same time
时展示销售报告竞争手信息表格
Divided trainees into two groups to do daily sales briefing and other group will critique after roleplay
分两组做日销售会议练然评估
Question
What should we follow up after sales briefing
会议结束需进事情?
all answers will be written in the white board and then explain item by item
答案写白板然逐条解释
Review all key points which are listed on Flip Chart
回顾翻转展示板点
5 minutes
10 minutes
10 minutes
30 minutes
15 minutes
10 minutes
Total 80 minutes
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