Creative Concept Checklist
Interactive Creative Team
to
Producer
This checklist is used to help Creatives stay focused on the marketing concept they must apply to the project We don’t want to creative visuals or copy that is not relevant to the Client’s needs
Account Manager
Interactive Management Team
Client
Client Proposed Deadline
q From the producer get all media visuals such as print ads TVC radio commercials brochures
q List what visual and emotional elements of their brand appear in this existing media
q Prioritize the list of elements (around 5 if possible shouldn’t be more than this)
q Analyze the top priorities for their interactive potential (graphics that could be animated sounds from the TVC that could be used as button clicks or background sounds)
q From the producer get the list of top level sections they would like to have (this basically defines the fundamental scope of your navigation and most often helps to define the initial site structure)
q Write down a guide of the site from the user’s point of view track the same steps that a user would take be sure and make your guide as efficient as possible
q Write up the Interactive Creative Concept which includes (see next page)
q The initial site map based on the original functionality brief
q The path(s) that users most often will engage in
q The fundamental look and feel based on the visuals provided and visuals to be added
q The fundamental interactivity (where to click how to click where do you go after you click)
q Deliver Creative Concept to Producer
q Producer will seek approval from Client after approval move to the next step below
q Prepare given materials for initial production (scan record edit content)
q Create initial visuals in web page (or color print) format based on all the information above
q Deliver initial visuals to Producer
Instructions from Client for Visuals (what are the restrictions that the client places on existing brand visuals ie company colors company sounds company fonts)
Based on the site map and functionality elements what are the path(s) that users most often will engage in
In a brief description what is the fundamental look and feel of the site based on the visuals provided and visuals to be added
In a brief description what kind of fundamental interactivity (where to click how to click what happens when you click where do you go after you click) will be available on the site
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
Interactive Creative Team
to
Producer
This checklist is used to help Creatives stay focused on the marketing concept they must apply to the project We don’t want to creative visuals or copy that is not relevant to the Client’s needs
Account Manager
Interactive Management Team
Client
Client Proposed Deadline
q From the producer get all media visuals such as print ads TVC radio commercials brochures
q List what visual and emotional elements of their brand appear in this existing media
q Prioritize the list of elements (around 5 if possible shouldn’t be more than this)
q Analyze the top priorities for their interactive potential (graphics that could be animated sounds from the TVC that could be used as button clicks or background sounds)
q From the producer get the list of top level sections they would like to have (this basically defines the fundamental scope of your navigation and most often helps to define the initial site structure)
q Write down a guide of the site from the user’s point of view track the same steps that a user would take be sure and make your guide as efficient as possible
q Write up the Interactive Creative Concept which includes (see next page)
q The initial site map based on the original functionality brief
q The path(s) that users most often will engage in
q The fundamental look and feel based on the visuals provided and visuals to be added
q The fundamental interactivity (where to click how to click where do you go after you click)
q Deliver Creative Concept to Producer
q Producer will seek approval from Client after approval move to the next step below
q Prepare given materials for initial production (scan record edit content)
q Create initial visuals in web page (or color print) format based on all the information above
q Deliver initial visuals to Producer
Instructions from Client for Visuals (what are the restrictions that the client places on existing brand visuals ie company colors company sounds company fonts)
Based on the site map and functionality elements what are the path(s) that users most often will engage in
In a brief description what is the fundamental look and feel of the site based on the visuals provided and visuals to be added
In a brief description what kind of fundamental interactivity (where to click how to click what happens when you click where do you go after you click) will be available on the site
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
