国开电大本科《管理英语3》在线形考（单元自测3）试题及答案

国开电科理英语3线形考
单元测3 试题答案
说明：测试中6道机题中5道选择题1道完形填空题均面题库中找试题答案
选择填空
―_________Everything is going smoothly
[答案]What do you think of everything
―Are you going on holiday for a long time
―__________________
AIt was a long time
BTwo weeks ago
CNoOnly a couple of days
[答案]A
―I wonder if I could use your computer tonight
―_________
ASurego ahead
BIt doesn’t matter
CWho cares
[答案]A
―In what form will you take the investment
―__________________
AYeswe will
BWe’ll contribute a site and the required premises
CWe’ll give investment
[答案]B
―Is it more advisable to upgrade our present facilities than taking the risk of opening a new park
―__________________
AThank you
BI’m glad to hear that
CI don’t think so
[答案]C
―Is it possible for you to expand business there
―__________________
AI like it
BI’d love to
CYesI think so
[答案]C
A budget is an estimation of the_________and_________over a specified future period of time
Acostexpense
Brevenueexpenses
Crevenueinterest
[答案]B
If the building project_________by the end of this month is delayedthe construction company will be fined
Ato be completed
Bis completed
Cbeing completed
[答案]A
John as well as Mike_________just been back from an important meeting
Ahave
Bhas
Chad
[答案]B
Let’s discuss these problems at the meeting_________
Ado we
Bshall we
Cwill you
[答案]B
Purchasing the new production line will be a_________deal for the company
Aprofitable
Bforceful
Ctremendous
[答案]A
Rentelectricity and insurance are all examples of the company’s_________
Aoverhead
Bturnover
Cassets
[答案]A
The manager urged his staff not to_________the splendid opportunity
Aslide
Bmiss
Cescape
[答案]B
They are trying to_________the waste discharged by the factory for profit
Aexpose
Bexhaust
Cexploit
[答案]C
They recommended that the amusement park_________
Awas extended
Bwill be extended
Cbe extended
[答案]C
You can go out_________you promise to be back before 12 o’clock
Aso far as
Bas far as
Cas long as
[答案]C
二翻译
面句子选择正确翻译(题10分)
操作提示通题干拉框选择题目正确答案
1The cost of the new project will go over budget
A新项目支出超预算
B新项目支出预算
C新项目支出重新核算
[答案]A
2How will the evaluation of these investments be carried out
A进行项目投资
B投资进行评估呢
C项目进行评价
[答案]B
3A credit card is an interest free shortterm loan
A信卡短期息贷款
B信卡倾短期贷款
C信卡贷款款
[答案]A
4Assessing the data is a vital part of creating an effective marketing strategy
A数评估制定效市场营销策略
B数评估市场策略非常重
C数评估制定效市场营销策略重环
[答案]C
5We should discourage people from using their cars in the city centers
A应该鼓励市中心开车
B应该鼓励市中心开车
C应该劝阻市中心开车
[答案]C
二完型填空(空10分)
操作提示通题目中拉选项框选择恰词语补全填空
Many people who work in London prefer to live outside itand to go to their officesfactories or schools every day by train or by buseven though this means they have to get up earlier in the morning and{arriveget togo}home later in the evening

One benefit of living outside London is that houses are cheaperEven a small flat in London{withoutwithnear}a garden costs quite a lot to rentWith the same moneyone can get a little house in the{cityplacecountry}with a garden of his own

Thenin the country one can be free{out offromwithout}the noise and hurry of the townAlthough one has to get up earlier and spend more time in trains or busedone can sleep better at nightandduring weekends and on summer eveningsone can enjoy the fresh clean air of the countryIf one likes gardeningone can spend one’s spare time
diggingplantingwatering and doing a lot of other jobs which are needed in the gardenThenwhen the flowers and vegetables come upone has the reward of a person who has shared the secrets of{workingnaturegardening}

二阅读理解
阅读面文章根文章容完成相应选择题(题10分)
THREE STEPS TO A GOOD MARKETING BUDGET
Without good budget managementyou are likely to overspend on marketing accidentallyHere are three steps that help to make a good marketing budget

STEP 1 ORGANIZE FINANCIAL INFORMATION

The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenuethe minimum amount of money your company makes each month

A realistic budget plan will always focus on the income that exceeds the expensesnot the total revenue that comes inWhen you have determined the amount of disposable income available for the companyyou should determine where the money will go

STEP 2 DETERMINE WHERE YOU WANT TO SPEND MARKETING FUNDS

After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing funds the budget amountyour past experiencesand where you can reach the right audience

You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlsoyou need to consider which marketing channels will allow you to reach the right audience

STEP 3 ASSESS DATA AND MAKE APPROPRIATE CHANGES

The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenueIf the activity does not bring in any additional revenue over its costthen it is better to change strategy and try something else

Assessing the data is a vital part of creating an effective marketing strategyEvaluation begins with comparing past performance to the performance after marketing the product or servicesHowevera good budget alone is not enoughYou have to take action and remain committed to following through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
操作提示通题干拉框选择题目正确答案
1What should the budget plan be based on
AThe company’s reliable expense
BThe company’s reliable income
CThe company’s reliable cost
[答案]B
2What does disposable income mean in Passage 3
ATotal income
BPrevious income
CNet income
[答案]C
3You have to be clear of_________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
4The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
5Keeping the budget in mind when making marketing decisions will avoid_________
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
二阅读理解
阅读面文章根文章容判断文章句子正确(T)错误(F)(题10分)
SAVE MONEY BY UNDERSTANDING WHY YOU SPEND IT

To save moneyyou simply need to spend less than you earnIt is easy to saybut why is it so difficult to do To answer this questionyou need to study the factors that keep you spending all the time

EASY ACCESS TO CREDIT

For most peoplethis is the biggest reason for overspendingPeople can easily get a credit cardsimply by filling out a short form in a bank or jumping on their websiteThey can borrow money from banks to go shoppingeven buy cars or housesWhen you aren’t physically handing someone money or a check for a purchaseyou will feel you are spending free money or you aren’t spending money at allTry using cash to get your spending under control

MISUSING CREDIT CARDS

A credit card is an interest free shortterm loanWhen used as plannedthis can be a powerful financial toolThe problem is when you begin to let the balance continue from month to monthIf you make a 200 purchase on your credit card and find out that at the end of the month you can’t afford to repay the full amountthis is when the high interest rates on the cards really begin to hurt youThat is no way of saving money

GIVING IN TO TEMPTATION

We all need to enjoy lifebut don’t waste your financial future for a few guilty pleasures today if they aren’t in your budgetWhen you know that you can’t afford an activitydon’t give inInsteadinvite your friends over for a home dinner partygame nightor some other activities where you can still enjoy time togetherbut without breaking your budget

SPENDING TO FEEL GOOD

Everyone enjoys getting something newbuying yourself something feels goodThere is absolutely nothing wrong with thisas long as you don’t go overboardYou’ll feel good about your purchase whether you make it with cash or by credit cardbut you’ll feel even better when you don’t have to spend the next two years trying to pay it off with 20 interest
操作提示句子正确选择拉选项框T句子错误选择拉选项框F
1You have to pay for the credit card loans by the end of each month[答案]T
2Using a credit card to pay is spending free money[答案]F
3It’s easy to get a credit card but hard to make ends meet[答案]T
4If you suffer from a deficit this monthyou simply have to pay it off by the original amount in the future[答案]F
5Spending to feel good means keeping your spending within the budget[答案]T

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