国家开放学科商务英语4台机考真题答案
第二套
说明：整理2024年8月14日适国家开放学科学员台期末机考考试前5题相整套相
第部分试题原题
第题交际语(单选题)
题包含5题题2分计10分阅读话ABC三选项中选择填入空白处佳选项
1—__________
— YesI think so
AWill you fly business class
BWhen do you plan to leave
CWhere shall I make hotel reservation
2—I’ll be away on a business tripWould you mind signing for my express delivery
—__________
AI have no time
BYesI do
CI’d be happy to
3— How is the weather in autumn
—__________
AI like sunny days
BIt is always sunny
CI hate it
4—Thanks for inviting meJohnbut I’ve already made other plans
—__________Maybe another time
AI hope you enjoy it
BThat’s good
COh I’m sorry to hear that
5—I’m really fed up with Larry
—__________
AHeywhat’s up
BReally
CI’m sorry to hear that
第二题词汇结构(单选题)
题包含15题题2分计30分阅读句子ABC三选项中选择填入空白处佳选项
1Even though he’s__________out of college and still a bit greenhe is a great coworker
Aflesh
Bfresh
Cflash
2I really__________the effort you have made for the project
Athank
Bgrateful
Cappreciate
3They exchanged tales of__________or disappointing news of popular items sold out minutes after the spree began at midnight
Abargains
Bdeals
Cgoods
4It will__________about eight percent more than initially projected
Aspend
Bpay
Ccost
5The instruction describes completely the__________and its safety basis
Afaculty
Bfacilitate
Cfacility
6Many of the banks and travel services in the western countries provide convenience for the travelers by issuing traveller’s__________
Achecks
Bcash
Ccredit cards
7We didn’t understand how difficult it was to__________such a breakfast
Adistrict
Bdistribute
Cdistract
8The proprietor owns all of the property of the business and is responsible__________everything
Ato
Bfor
Cat
9That might be acceptable__________you handle the insurance fees
Aif
Bwhether
Ceven if
10Henry is often seen__________English aloud every morning in the classroom
Ato read
Breads
Cbeing read
11Looking your customers in the eye shows that we are listening to them and hearing__________they are saying
Awhy
Bhow
Cwhat
12Customers won’t find store clerks sitting around__________
Awatching TV or playing cards
Bto watch TV or play cards
Cwatching TV or to play cards
13You can show respect to your teammates__________everyone fairly and equally
Ato treat
Btreated
Cby treating
14We can’t manage that__________you pay for the installation
Aif
Bwhen
Cunless
15John worked in a American companySo__________I
Ado
Bdid
Cdoing
第三题阅读理解(单选题)
(题包含5题题4分计20分阅读短文ABC三选项中选择正确答案)
1Advertisement can be thought of as the means of making known in order to buy or sell goods or servicesAdvertisement aims to increase people’s awareness and arouse interestIt tries to inform and to persuadeThe media are all used to spread the messageThe press offers a fairly cheap methodand magazines are used to reach special sections of the marketThe cinema and commercial radio are useful for local marketTelevisionalthough more expensivecan be very effectivePublic notices are fairly cheap and more permanent in their power of attractionOther ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this centuryMany businesses such as those handling frozen foodsliquortobacco and medicines have been built up largely by advertisement
We might ask whether the cost of advertisement is paid for by the producer or by the customerSince advertisement forms part of the cost of productionwhich has to be covered by the selling priceit is clear that it is the customer who pays for advertisementHoweverif large scale advertisement leads to increased demandproduction costs are reducedand the customer pays less
It is difficult to measure exactly the influence of advertisement on salesWhen the market is growingadvertisement helps to increase demandWhen the market is shrinkingadvertisement may prevent a bigger fall in sales than would occur without its supportWhat is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[单选题]◆Advertisement is often used to__________
Adeceive customers
Bincrease production
Cpush the sale
[单选题]◆The word media(in the first paragraph) includes__________
Athe pressmagazine
Btelevisionradio
Call of the above
[单选题]◆Advertisement is mainly paid for by__________
Athe customer
Bthe producer
Cincreased sales
[单选题]◆Advertisement can increase demand__________
Ain a shrinking market
Bin any circumstances
Cin a growing market
[单选题]◆From the last sentence of this passage we conclude that _________
Abusinesses usually do not pay much for advertisement
Bbusinessmen know well that advertisement could bring them more profits
Cadvertisement could hardly convince people of the value of the goods
第四题阅读理解(判断题)
(题包含5题题4分计20分阅读短文判断句子正误正确选T错误选F)
1If you want to become a franchiseethe tips below can help you to find the perfect opportunity
Be focused on your preferenceOn the stage of decisionmakingthe bottom line is Don’t rule out a business without learning or seeing what the daytoday will look likeFor instancethink about a mom returning to the work force who knows she wants to interact with children on a daily basisAmong the hundreds of options thereshe needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in mathDeciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals
Be proactive with your researchAfter you’ve determined what role you want in a franchiseit’s important to start researching different optionsPhysically visit many different franchise locations and browse the web and then determine what will be a fit in your community
Make sure the franchiser has experienceBefore signing on to a franchiseit is essential to ask the franchiser about the executive team and its past industry experienceFind out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully
Read the franchise disclosure document carefullyThe first thing to look at is how much a franchise would cost to purchaseMake sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on averageIt’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the businessyou know the terms well and your interests are properly protected
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[判断题]◆Decide on a business with learning or seeing what the daytoday will look like
[判断题]◆Before you’ve determined what role you want in a franchiseit’s time to start the business
[判断题]◆Before signing on to a franchisethe essential job is to ask the franchiser about the executive team and its past industry experience
[判断题]◆ The first thing to look at is how long a franchise would take to purchase
[判断题]◆To make sure that when you want to leave the businessyou have made enough money and you are satisfied with that
第五题写作(问答题)
(写作题题计20分根求完成篇作文)
According to the following informationplease write an invitation letter to your business partners and invite them to your city
1Your name and position Catherine LeeManager of Beijing Friendship CoLtd
2Your business partners MsMary Smith
3Time of visit the first Monday next month
4Purpose of visit negotiation on business
5Expenses to be borne by your business partners
第二部分试题答案
第题交际语(单选题)
题包含5题题2分计10分阅读话ABC三选项中选择填入空白处佳选项
1—__________(红色字体题正确答案选项)
— YesI think so
AWill you fly business class
BWhen do you plan to leave
CWhere shall I make hotel reservation
2—I’ll be away on a business tripWould you mind signing for my express delivery(红色字体题正确答案选项)
—__________
AI have no time
BYesI do
CI’d be happy to
3— How is the weather in autumn(红色字体题正确答案选项)
—__________
AI like sunny days
BIt is always sunny
CI hate it
4—Thanks for inviting meJohnbut I’ve already made other plans(红色字体题正确答案选项)
—__________Maybe another time
AI hope you enjoy it
BThat’s good
COh I’m sorry to hear that
5—I’m really fed up with Larry(红色字体题正确答案选项)
—__________
AHeywhat’s up
BReally
CI’m sorry to hear that
第二题词汇结构(单选题)
题包含15题题2分计30分阅读句子ABC三选项中选择填入空白处佳选项
1Even though he’s__________out of college and still a bit greenhe is a great coworker(红色字体题正确答案选项)
Aflesh
Bfresh
Cflash
2I really__________the effort you have made for the project(红色字体题正确答案选项)
Athank
Bgrateful
Cappreciate
3They exchanged tales of__________or disappointing news of popular items sold out minutes after the spree began at midnight(红色字体题正确答案选项)
Abargains
Bdeals
Cgoods
4It will__________about eight percent more than initially projected(红色字体题正确答案选项)
Aspend
Bpay
Ccost
5The instruction describes completely the__________and its safety basis(红色字体题正确答案选项)
Afaculty
Bfacilitate
Cfacility
6Many of the banks and travel services in the western countries provide convenience for the travelers by issuing traveller’s__________(红色字体题正确答案选项)
Achecks
Bcash
Ccredit cards
7We didn’t understand how difficult it was to__________such a breakfast(红色字体题正确答案选项)
Adistrict
Bdistribute
Cdistract
8The proprietor owns all of the property of the business and is responsible__________everything(红色字体题正确答案选项)
Ato
Bfor
Cat
9That might be acceptable__________you handle the insurance fees(红色字体题正确答案选项)
Aif
Bwhether
Ceven if
10Henry is often seen__________English aloud every morning in the classroom
(红色字体题正确答案选项)
Ato read
Breads
Cbeing read
11Looking your customers in the eye shows that we are listening to them and hearing__________they are saying(红色字体题正确答案选项)
Awhy
Bhow
Cwhat
12Customers won’t find store clerks sitting around__________(红色字体题正确答案选项)
Awatching TV or playing cards
Bto watch TV or play cards
Cwatching TV or to play cards
13You can show respect to your teammates__________everyone fairly and equally(红色字体题正确答案选项)
Ato treat
Btreated
Cby treating
14We can’t manage that__________you pay for the installation(红色字体题正确答案选项)
Aif
Bwhen
Cunless
15John worked in a American companySo__________I(红色字体题正确答案选项)
Ado
Bdid
Cdoing
第三题阅读理解(单选题)
(题包含5题题4分计20分阅读短文ABC三选项中选择正确答案)
1Advertisement can be thought of as the means of making known in order to buy or sell goods or servicesAdvertisement aims to increase people’s awareness and arouse interestIt tries to inform and to persuadeThe media are all used to spread the messageThe press offers a fairly cheap methodand magazines are used to reach special sections of the marketThe cinema and commercial radio are useful for local marketTelevisionalthough more expensivecan be very effectivePublic notices are fairly cheap and more permanent in their power of
attractionOther ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this centuryMany businesses such as those handling frozen foodsliquortobacco and medicines have been built up largely by advertisement
We might ask whether the cost of advertisement is paid for by the producer or by the customerSince advertisement forms part of the cost of productionwhich has to be covered by the selling priceit is clear that it is the customer who pays for advertisementHoweverif large scale advertisement leads to increased demandproduction costs are reducedand the customer pays less
It is difficult to measure exactly the influence of advertisement on salesWhen the market is growingadvertisement helps to increase demandWhen the market is shrinkingadvertisement may prevent a bigger fall in sales than would occur without its supportWhat is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[单选题]◆Advertisement is often used to__________(红色字体题正确答案选项)
Adeceive customers
Bincrease production
Cpush the sale
[单选题]◆The word media(in the first paragraph) includes__________(红色字体题正确答案选项)
Athe pressmagazine
Btelevisionradio
Call of the above
[单选题]◆Advertisement is mainly paid for by__________(红色字体题正确答案选项)
Athe customer
Bthe producer
Cincreased sales
[单选题]◆Advertisement can increase demand__________(红色字体题正确答案选项)
Ain a shrinking market
Bin any circumstances
Cin a growing market
[单选题]◆From the last sentence of this passage we conclude that _________(红色字体题正确答案选项)
Abusinesses usually do not pay much for advertisement
Bbusinessmen know well that advertisement could bring them more profits
Cadvertisement could hardly convince people of the value of the goods
第四题阅读理解(判断题)
(题包含5题题4分计20分阅读短文判断句子正误正确选T错误选F)
1If you want to become a franchiseethe tips below can help you to find the perfect opportunity
Be focused on your preferenceOn the stage of decisionmakingthe bottom line is Don’t rule out a business without learning or seeing what the daytoday will look likeFor instancethink about a mom returning to the work force who knows she wants to interact with children on a daily basisAmong the hundreds of options thereshe needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in mathDeciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals
Be proactive with your researchAfter you’ve determined what role you want in a franchiseit’s important to start researching different optionsPhysically visit many different franchise locations and browse the web and then determine what will be a fit in your community
Make sure the franchiser has experienceBefore signing on to a franchiseit is essential to ask the franchiser about the executive team and its past industry experienceFind out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully
Read the franchise disclosure document carefullyThe first thing to look at is how much a franchise would cost to purchaseMake sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on averageIt’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the businessyou know the terms well and your interests are properly protected
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[判断题]◆Decide on a business with learning or seeing what the daytoday will look like(红色字体题正确答案选项)
[答案]T
[判断题]◆Before you’ve determined what role you want in a franchiseit’s time to start the business(红色字体题正确答案选项)
[答案]F
[判断题]◆Before signing on to a franchisethe essential job is to ask the franchiser about the executive team and its past industry experience(红色字体题正确答案选项)
[答案]T
[判断题]◆ The first thing to look at is how long a franchise would take to purchase(红色字体题正确答案选项)
[答案]F
[判断题]◆To make sure that when you want to leave the businessyou have made enough money and you are satisfied with that(红色字体题正确答案选项)
[答案]F
第五题写作(问答题)
(写作题题计20分根求完成篇作文)
According to the following informationplease write an invitation letter to your business partners and invite them to your city
1Your name and position Catherine LeeManager of Beijing Friendship CoLtd
2Your business partners MsMary Smith
3Time of visit the first Monday next month
4Purpose of visit negotiation on business
5Expenses to be borne by your business partners
标准答案
Jun272021
Dear MsMary Smith
On behalf of Beijing Friendship CoLtdI would like to invite you to visitus the first Monday next month for the purpose of negotiation on business in the near future
We both understand that your company will be responsible for all the expenses for your visit to and within beijingAlthough we expect your visit and wish fruitful outcomes between usBeijing Friendship CoLtd is not responsible for any financial aspects of your trip to and within beijing
I look forward to welcoming you both in beijing and pray that you have a wonderful trip
Yours sincerely
Catherine Lee
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第二套
说明：整理2024年8月14日适国家开放学科学员台期末机考考试前5题相整套相
第部分试题原题
第题交际语(单选题)
题包含5题题2分计10分阅读话ABC三选项中选择填入空白处佳选项
1—__________
— YesI think so
AWill you fly business class
BWhen do you plan to leave
CWhere shall I make hotel reservation
2—I’ll be away on a business tripWould you mind signing for my express delivery
—__________
AI have no time
BYesI do
CI’d be happy to
3— How is the weather in autumn
—__________
AI like sunny days
BIt is always sunny
CI hate it
4—Thanks for inviting meJohnbut I’ve already made other plans
—__________Maybe another time
AI hope you enjoy it
BThat’s good
COh I’m sorry to hear that
5—I’m really fed up with Larry
—__________
AHeywhat’s up
BReally
CI’m sorry to hear that
第二题词汇结构(单选题)
题包含15题题2分计30分阅读句子ABC三选项中选择填入空白处佳选项
1Even though he’s__________out of college and still a bit greenhe is a great coworker
Aflesh
Bfresh
Cflash
2I really__________the effort you have made for the project
Athank
Bgrateful
Cappreciate
3They exchanged tales of__________or disappointing news of popular items sold out minutes after the spree began at midnight
Abargains
Bdeals
Cgoods
4It will__________about eight percent more than initially projected
Aspend
Bpay
Ccost
5The instruction describes completely the__________and its safety basis
Afaculty
Bfacilitate
Cfacility
6Many of the banks and travel services in the western countries provide convenience for the travelers by issuing traveller’s__________
Achecks
Bcash
Ccredit cards
7We didn’t understand how difficult it was to__________such a breakfast
Adistrict
Bdistribute
Cdistract
8The proprietor owns all of the property of the business and is responsible__________everything
Ato
Bfor
Cat
9That might be acceptable__________you handle the insurance fees
Aif
Bwhether
Ceven if
10Henry is often seen__________English aloud every morning in the classroom
Ato read
Breads
Cbeing read
11Looking your customers in the eye shows that we are listening to them and hearing__________they are saying
Awhy
Bhow
Cwhat
12Customers won’t find store clerks sitting around__________
Awatching TV or playing cards
Bto watch TV or play cards
Cwatching TV or to play cards
13You can show respect to your teammates__________everyone fairly and equally
Ato treat
Btreated
Cby treating
14We can’t manage that__________you pay for the installation
Aif
Bwhen
Cunless
15John worked in a American companySo__________I
Ado
Bdid
Cdoing
第三题阅读理解(单选题)
(题包含5题题4分计20分阅读短文ABC三选项中选择正确答案)
1Advertisement can be thought of as the means of making known in order to buy or sell goods or servicesAdvertisement aims to increase people’s awareness and arouse interestIt tries to inform and to persuadeThe media are all used to spread the messageThe press offers a fairly cheap methodand magazines are used to reach special sections of the marketThe cinema and commercial radio are useful for local marketTelevisionalthough more expensivecan be very effectivePublic notices are fairly cheap and more permanent in their power of attractionOther ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this centuryMany businesses such as those handling frozen foodsliquortobacco and medicines have been built up largely by advertisement
We might ask whether the cost of advertisement is paid for by the producer or by the customerSince advertisement forms part of the cost of productionwhich has to be covered by the selling priceit is clear that it is the customer who pays for advertisementHoweverif large scale advertisement leads to increased demandproduction costs are reducedand the customer pays less
It is difficult to measure exactly the influence of advertisement on salesWhen the market is growingadvertisement helps to increase demandWhen the market is shrinkingadvertisement may prevent a bigger fall in sales than would occur without its supportWhat is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[单选题]◆Advertisement is often used to__________
Adeceive customers
Bincrease production
Cpush the sale
[单选题]◆The word media(in the first paragraph) includes__________
Athe pressmagazine
Btelevisionradio
Call of the above
[单选题]◆Advertisement is mainly paid for by__________
Athe customer
Bthe producer
Cincreased sales
[单选题]◆Advertisement can increase demand__________
Ain a shrinking market
Bin any circumstances
Cin a growing market
[单选题]◆From the last sentence of this passage we conclude that _________
Abusinesses usually do not pay much for advertisement
Bbusinessmen know well that advertisement could bring them more profits
Cadvertisement could hardly convince people of the value of the goods
第四题阅读理解(判断题)
(题包含5题题4分计20分阅读短文判断句子正误正确选T错误选F)
1If you want to become a franchiseethe tips below can help you to find the perfect opportunity
Be focused on your preferenceOn the stage of decisionmakingthe bottom line is Don’t rule out a business without learning or seeing what the daytoday will look likeFor instancethink about a mom returning to the work force who knows she wants to interact with children on a daily basisAmong the hundreds of options thereshe needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in mathDeciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals
Be proactive with your researchAfter you’ve determined what role you want in a franchiseit’s important to start researching different optionsPhysically visit many different franchise locations and browse the web and then determine what will be a fit in your community
Make sure the franchiser has experienceBefore signing on to a franchiseit is essential to ask the franchiser about the executive team and its past industry experienceFind out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully
Read the franchise disclosure document carefullyThe first thing to look at is how much a franchise would cost to purchaseMake sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on averageIt’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the businessyou know the terms well and your interests are properly protected
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[判断题]◆Decide on a business with learning or seeing what the daytoday will look like
[判断题]◆Before you’ve determined what role you want in a franchiseit’s time to start the business
[判断题]◆Before signing on to a franchisethe essential job is to ask the franchiser about the executive team and its past industry experience
[判断题]◆ The first thing to look at is how long a franchise would take to purchase
[判断题]◆To make sure that when you want to leave the businessyou have made enough money and you are satisfied with that
第五题写作(问答题)
(写作题题计20分根求完成篇作文)
According to the following informationplease write an invitation letter to your business partners and invite them to your city
1Your name and position Catherine LeeManager of Beijing Friendship CoLtd
2Your business partners MsMary Smith
3Time of visit the first Monday next month
4Purpose of visit negotiation on business
5Expenses to be borne by your business partners
第二部分试题答案
第题交际语(单选题)
题包含5题题2分计10分阅读话ABC三选项中选择填入空白处佳选项
1—__________(红色字体题正确答案选项)
— YesI think so
AWill you fly business class
BWhen do you plan to leave
CWhere shall I make hotel reservation
2—I’ll be away on a business tripWould you mind signing for my express delivery(红色字体题正确答案选项)
—__________
AI have no time
BYesI do
CI’d be happy to
3— How is the weather in autumn(红色字体题正确答案选项)
—__________
AI like sunny days
BIt is always sunny
CI hate it
4—Thanks for inviting meJohnbut I’ve already made other plans(红色字体题正确答案选项)
—__________Maybe another time
AI hope you enjoy it
BThat’s good
COh I’m sorry to hear that
5—I’m really fed up with Larry(红色字体题正确答案选项)
—__________
AHeywhat’s up
BReally
CI’m sorry to hear that
第二题词汇结构(单选题)
题包含15题题2分计30分阅读句子ABC三选项中选择填入空白处佳选项
1Even though he’s__________out of college and still a bit greenhe is a great coworker(红色字体题正确答案选项)
Aflesh
Bfresh
Cflash
2I really__________the effort you have made for the project(红色字体题正确答案选项)
Athank
Bgrateful
Cappreciate
3They exchanged tales of__________or disappointing news of popular items sold out minutes after the spree began at midnight(红色字体题正确答案选项)
Abargains
Bdeals
Cgoods
4It will__________about eight percent more than initially projected(红色字体题正确答案选项)
Aspend
Bpay
Ccost
5The instruction describes completely the__________and its safety basis(红色字体题正确答案选项)
Afaculty
Bfacilitate
Cfacility
6Many of the banks and travel services in the western countries provide convenience for the travelers by issuing traveller’s__________(红色字体题正确答案选项)
Achecks
Bcash
Ccredit cards
7We didn’t understand how difficult it was to__________such a breakfast(红色字体题正确答案选项)
Adistrict
Bdistribute
Cdistract
8The proprietor owns all of the property of the business and is responsible__________everything(红色字体题正确答案选项)
Ato
Bfor
Cat
9That might be acceptable__________you handle the insurance fees(红色字体题正确答案选项)
Aif
Bwhether
Ceven if
10Henry is often seen__________English aloud every morning in the classroom
(红色字体题正确答案选项)
Ato read
Breads
Cbeing read
11Looking your customers in the eye shows that we are listening to them and hearing__________they are saying(红色字体题正确答案选项)
Awhy
Bhow
Cwhat
12Customers won’t find store clerks sitting around__________(红色字体题正确答案选项)
Awatching TV or playing cards
Bto watch TV or play cards
Cwatching TV or to play cards
13You can show respect to your teammates__________everyone fairly and equally(红色字体题正确答案选项)
Ato treat
Btreated
Cby treating
14We can’t manage that__________you pay for the installation(红色字体题正确答案选项)
Aif
Bwhen
Cunless
15John worked in a American companySo__________I(红色字体题正确答案选项)
Ado
Bdid
Cdoing
第三题阅读理解(单选题)
(题包含5题题4分计20分阅读短文ABC三选项中选择正确答案)
1Advertisement can be thought of as the means of making known in order to buy or sell goods or servicesAdvertisement aims to increase people’s awareness and arouse interestIt tries to inform and to persuadeThe media are all used to spread the messageThe press offers a fairly cheap methodand magazines are used to reach special sections of the marketThe cinema and commercial radio are useful for local marketTelevisionalthough more expensivecan be very effectivePublic notices are fairly cheap and more permanent in their power of
attractionOther ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this centuryMany businesses such as those handling frozen foodsliquortobacco and medicines have been built up largely by advertisement
We might ask whether the cost of advertisement is paid for by the producer or by the customerSince advertisement forms part of the cost of productionwhich has to be covered by the selling priceit is clear that it is the customer who pays for advertisementHoweverif large scale advertisement leads to increased demandproduction costs are reducedand the customer pays less
It is difficult to measure exactly the influence of advertisement on salesWhen the market is growingadvertisement helps to increase demandWhen the market is shrinkingadvertisement may prevent a bigger fall in sales than would occur without its supportWhat is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[单选题]◆Advertisement is often used to__________(红色字体题正确答案选项)
Adeceive customers
Bincrease production
Cpush the sale
[单选题]◆The word media(in the first paragraph) includes__________(红色字体题正确答案选项)
Athe pressmagazine
Btelevisionradio
Call of the above
[单选题]◆Advertisement is mainly paid for by__________(红色字体题正确答案选项)
Athe customer
Bthe producer
Cincreased sales
[单选题]◆Advertisement can increase demand__________(红色字体题正确答案选项)
Ain a shrinking market
Bin any circumstances
Cin a growing market
[单选题]◆From the last sentence of this passage we conclude that _________(红色字体题正确答案选项)
Abusinesses usually do not pay much for advertisement
Bbusinessmen know well that advertisement could bring them more profits
Cadvertisement could hardly convince people of the value of the goods
第四题阅读理解(判断题)
(题包含5题题4分计20分阅读短文判断句子正误正确选T错误选F)
1If you want to become a franchiseethe tips below can help you to find the perfect opportunity
Be focused on your preferenceOn the stage of decisionmakingthe bottom line is Don’t rule out a business without learning or seeing what the daytoday will look likeFor instancethink about a mom returning to the work force who knows she wants to interact with children on a daily basisAmong the hundreds of options thereshe needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in mathDeciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals
Be proactive with your researchAfter you’ve determined what role you want in a franchiseit’s important to start researching different optionsPhysically visit many different franchise locations and browse the web and then determine what will be a fit in your community
Make sure the franchiser has experienceBefore signing on to a franchiseit is essential to ask the franchiser about the executive team and its past industry experienceFind out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully
Read the franchise disclosure document carefullyThe first thing to look at is how much a franchise would cost to purchaseMake sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on averageIt’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the businessyou know the terms well and your interests are properly protected
特提醒：题5题需拉动答题框右边滚动条5试题显示出做答
[判断题]◆Decide on a business with learning or seeing what the daytoday will look like(红色字体题正确答案选项)
[答案]T
[判断题]◆Before you’ve determined what role you want in a franchiseit’s time to start the business(红色字体题正确答案选项)
[答案]F
[判断题]◆Before signing on to a franchisethe essential job is to ask the franchiser about the executive team and its past industry experience(红色字体题正确答案选项)
[答案]T
[判断题]◆ The first thing to look at is how long a franchise would take to purchase(红色字体题正确答案选项)
[答案]F
[判断题]◆To make sure that when you want to leave the businessyou have made enough money and you are satisfied with that(红色字体题正确答案选项)
[答案]F
第五题写作(问答题)
(写作题题计20分根求完成篇作文)
According to the following informationplease write an invitation letter to your business partners and invite them to your city
1Your name and position Catherine LeeManager of Beijing Friendship CoLtd
2Your business partners MsMary Smith
3Time of visit the first Monday next month
4Purpose of visit negotiation on business
5Expenses to be borne by your business partners
标准答案
Jun272021
Dear MsMary Smith
On behalf of Beijing Friendship CoLtdI would like to invite you to visitus the first Monday next month for the purpose of negotiation on business in the near future
We both understand that your company will be responsible for all the expenses for your visit to and within beijingAlthough we expect your visit and wish fruitful outcomes between usBeijing Friendship CoLtd is not responsible for any financial aspects of your trip to and within beijing
I look forward to welcoming you both in beijing and pray that you have a wonderful trip
Yours sincerely
Catherine Lee
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